Digital marketing has become a trending topic in the world lately. This article defines the need for digital marketing for organizations and small businesses.
Food for thought: how much time do I spend on the web during the day? One hour? 4 hours? 8 hours? 12 hours? Check … you are online 24/7. The media can vary – sometimes you check your email, other times you’re on Facebook or Twitter, the rest you might get on Whatsapp or Instagram or even Googling. But you’re always connected. This platform cumulatively forms the digital sphere. The businesses you connect with through this medium have part of your mind.
Digital marketing brings about a shift in marketing standards. Unlike traditional marketing, this is a form of inbound marketing and the goal is for you to hunt down the business in question. Businesses put out content for people to go find out and people can do organic online searches, paid searches, find your business on social networks or by reading content that has been published on various online blogs or by touch writing. Therefore through some digital touch point organizations can enhance brand image and connect with their audience.
It cannot be denied that there is an increasing demand for merging digital strategies. it was learned that over the past year spending on traditional marketing has fallen by nearly 160% while in an identical time frame costs for digital marketing have increased by more than 14%.
The four pillars of digital marketing
Search engines are the most important pillar of a digital strategy. As per Google statistics, there are more than 200 million people who use Google programs every month making more than 11.94 billion Google searches so it is very important for organizations to have a strong presence over this platform. Search engine optimization is often done through organic and paid strategies. For e-commerce businesses, online advertising (text and display) plays a vital role in driving traffic and turning it into leads and ultimately, potential customers. Statistics from Ad Age show that in 2013, internet advertising spending outstripped advertising spending for the main time. Another report by SocialTimes shows that around 33% of organic search clicks attend to the main results. Thus, implementing a strong search strategy increases the visibility of the website in search engines, drives more traffic to the website online and increases the business potential for the spread of positive opportunities.
Today, it will be a difficult task to go looking for those not present on social platforms. Hopefully Facebook, Twitter, LinkedIn, Google+ or vice versa. Everyone seems to attend one at least one medium. And in line with the IDC Survey, 70% of smartphone users visit Facebook 13.8 times throughout the day. Today, almost every cell phone is also a smartphone. It’s no wonder why companies are increasingly sticking to these forums to interact and connect with their audiences. Social media marketing can even be a viable medium for businesses to shape and enhance their brand presence. It increases website traffic and drives potential audience’s eyes through social networking sites. With the advent of this marketing technology, businesses of all kinds and sizes now have the civil rights to compete for brand awareness. A report by Social Media Today shows that 83% of B2B marketers are currently investing in social media to expand brand exposure; 69% for increasing web traffic and 65% for understanding market insights. Thus social networking channels play a role in the success of a corporation.
Attracting your target market and turning them into customers is not the end tactic. Businesses must maintain a customer base and build long-term relationships with consumers. This can often be where email marketing involves play. In line with Forbes, 1-3% of website visitors make their first purchase decision available to an online site. But of the 97% remaining balance, around 65% made profitable buying decisions after a rigorous email campaign. Email marketing also allows businesses to stay current and their potential customers up-to-date with their business. Hopefully this is a replacement product launch or an announcement, through this medium-sized organization ready to maintain their brand presence with customers in the smallest amount of time.
With a frightening degree of BYOD policy being adopted in organizations and an increase in people using smartphone devices, businesses will have to shift their concentration on mobile advertising too! Hopefully your website or email, it should be mobile friendly. Now, there is no reason to doubt its capacity to spice up business performance. It is an interactive platform that allows businesses to reach unlimited customers.